“We’ve made a decision to help our customers to get more joy, positive and comfort from open air gatherings,” says Oleh Dmytruk. “So we’ve developed several recipes for sausages similar to those traditionally made in Germany, the homeland of bbq sausages. Surely there are many fans of barbeque meat. But a lot of people enjoy more when they can make tasty meals quickly and without much trouble. In this case, our line of sausages for grill will be useful.”

The sub-brand design looks different, and there is no Vsevolodivka farm yard there. “We have tried to catch the spirit of barbeque in the new design,” says Taras Skorupskyi, the brand manager. “Just remind it: black embers, orange sparkles, smoke hits the eyes but raises the mood, spicy aroma of grilled meat. Cheerful group of friends in open air. This is so genuine and authentic. That is precisely what “Dmytruk. Grill” design is: colourful, simple and a little brutal. But quality remains the main characteristic feature of our brand products despite the revolution in design.”

Visitors of different festivals held in Lutsk had a chance to try “Dmytruk.Grill” sausages. Everyone watched the process of cooking sausages on big professional grilling equipment and get the tasty hot food right off. Naturally the phrase “Sausage is fire” has caught on to “Dmytruk. Grill” at once.